Who we are?

We are a creative team with over 15 years of combined experience in communications, design, and marketing for health, wellness, and consumer brands.

We work as an agile, strategic, and decisive unit. Together, we cover the entire creative cycle: concept, message, visual, and execution.

An agency doesn’t have to choose between speed and depth: we deliver creativity aligned with science, with realistic timelines and international quality.

Leadership Team

Andrea Ovalle G.

CEO & Partner
Copywriting & Creative Strategy.

Xavier Castillo Rojo

CCO & Partner
Art Direction & Visual Design

A journalist with an MBA in Marketing, specializing in communication and branding for the healthcare sector. With over 15 years of experience leading creative and positioning strategies for pharmaceutical, biotechnology, and wellness brands in Europe, she combines strategic vision, a commercial focus, and applied creativity for innovation.

As founder and director of Miss Sunshine Advertising in Spain, a creative agency specializing in health marketing and brand storytelling, she has developed projects for companies such as Zentiva, IBSA, Janssen, Palex, Panasonic, and Laboratoire Bailleul, among others.

Her career unites scientific communication with brand strategy, fostering the connection between science, purpose, and business.

Creative and art director with over 30 years of experience in design and marketing, including 14 years leading his own agency specializing in the healthcare sector. Extensive experience leading multidisciplinary teams, managing key client relationships, and developing integrated campaigns in the healthcare and consumer goods sectors.

He developed long-term partnerships with clients such as Palex, Panasonic, Johnson & Johnson, Esteve, Almirall, Zambon, and IBSA, driving brand growth through digital and print campaigns and events. He expanded the agency's services to include digital strategy and experiential marketing, increasing client retention by 40%.

He has served as Creative and Art Director at agencies such as Saatchi & Saatchi Health (Publicis Group), Orbital BBDO, Global Healthcare, and MarketingCom.

Why Us?

We are a Pharma-savvy.

We know how to build brands for complex products. We work hand-in-hand with product managers, regulatory teams, and medical affairs.

We co-create with you.

We integrate into your team like an internal unit. Agile, senior and strategic.

We simplify science.

We translate clinical value into compelling visual concepts, claims and narratives.

And accustomed to working with multicultural teams

Bilingual (EN/ES).